Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.

Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Foursquare, Data Axle, and Factual.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data

2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

Listing Sync Pro syncs a business's name, address, phone number, and website to 40+ business listing sites, with the majority of those sites updating instantly.

Listing Distribution syncs the same business info to the three major data providers: Data Axle, Neustar (Localeze), and Foursquare. These listings get updated in approximately three weeks. The data providers are then referenced by over 300 online listing directories, which update their listings at various points in time.

Put simply, Listing Sync Pro provides quicker—often instant—results to a network of 40+ listings, while Listing Distribution provides results over time to a wider network of over 300 listing sites.

When 'Not applicable' is displayed in the Foursquare column of the Listing Distribution tab of Local SEO, this is an indication that the business is hiding its physical address (Service Area Business).

Foursquare requires an address to process a business listing; when the address is 'hidden' in the business profile, the entire business information will not be submitted nor processed by Foursquare.